When it comes to modern bohemian bridal style, Australia has really been leading the way for the past few years. And one designer is absolutely synonymous with the cool, laidback glamour we love about Australian bridal design - Grace Loves Lace. The pioneering brand (who are the creators of the world's most pinned wedding dress!) have become a cult favourite with fans of style-led modern bridalwear - including us! So I'm absolutely delighted to be sharing their gorgeous new collection, La Bamba - which they describe brilliantly as 'luxury you can dance in' - with you today.
This is the first collection with new Head of Design Rosie Keating on board. Working alongside Founder & Creative Director Megan Ziems, the pair have developed new fabric combinations, metallic elements, stretch lace and embellishments for the modern bride, with metallic laces and burnout silks designed in-house and the brand’s first silk gown capsule in comfortable fits and playful silhouettes constructed for ease of movement.
Ziems comments that, “As the original disruptors, we feel it’s our duty to turn it up a notch – giving women the excitement and authenticity they deserve. La Bamba is truly ‘luxury you can dance in’ - high impact gowns that don’t sacrifice wearability. We wanted to create bling without the bling – gowns that shine and shimmer on the skin without heavy adornment and embellishment. We focused on the scale and placement of fabric to contour the body, and using stretch lace to flatter and highlight every curve.”
The duo’s aim was to give modern women a highly diverse offering - from the directional details, to the buttery soft silk of bias-cut Crepe de Chine gowns which Ziems has been working on for years.
The new campaign marks nine years since Ziems started Grace Loves Lace, after a frustrating search for a dress for her own wedding. The Queensland-based entrepreneur set out to revolutionise how wedding dresses were designed and sold, liberating women from the traditional bridal shopping experience through an innovative e-commerce model.
“We are not driven by wholesale seasons or trends - we play by our own rules and let passion, authenticity and creativity lead the way,” she said. “We support ethical manufacturing and local production, and having an in-house team means we can innovate and pivot as we need. For example, the idea for our stunning new hair buns came about from a collection of off-cuts that we wanted to turn into something beautiful, covetable and wearable - rather than waste. We have always designed for the woman - not the ‘bride’. Our customer is really open to new ideas and eludes tradition - and La Bamba pushes the boundaries of bridal like never before.”
As well as the 13 incredible new gowns featured here, La Bamba also includes a super-cool range of bridal jewellery and accessories, which you can check out on the Grace Loves Lace website.
“It’s all about allowing our customer to tailor the gown to suit their unique style. For example, the back pieces are an avant-garde take on bridal jewellery - combining lustrous pearls and gold & silver hardware. They fall beautifully from our signature low-back styles,” said Ziems.
“We’ve also stepped up the veil game – introducing exciting elements such as pearl beading, shimmer accents, soft colour and silk burnout. Traditionally, brides have had minimal choice when it comes to veils – deciding between a simple tulle or silk option. A selection of sheer-yet-shimmering socks and ruffled ankle accessories are elevated, romantic and fun too – encouraging creativity and individuality, we imagine our GLL woman might choose a long veil for added impact at the ceremony, before transforming her look from day to night using our chic silk scarves, a hair bun and a pair of anklets.”
I completely adore this exciting new collection, which perfectly combines show-stopping glamour and luxury with Grace Loves Lace's signature relaxed, bohemian vibe, and is the perfect choice for cool modern brides.
Prices start from £1,500 and will be available online at www.graceloveslace.com and from the London Showroom in Shoreditch.